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From the media in your country, who do you like better?
President Volodymyr Zelenskyy or President Vladimir Putin?
Most of you will pick Volodymyr Zelenskyy even when you know nothing much of the war if you start to learn more through the media. This is because President Zelenskyy follows all the rules and engages the media well.
President Zelenskyy is very savvy in communications. He is seen in this video, sitting down at the same level with the reporters, wearing something casual and not standing at the podium in a suit. The image he portrays is sincere, transparent and vulnerable.
Media loves this guy and he is very good at using the media to get his message across. He sends timely updates and seems coordinated and well prepared.
In crisis communications, he ticks all the 3 critical boxes for effective crisis communications, namely: Strategize (Plan), Haste (Timely) and Transparency.
His messages are well planned and delivered perfectly.
