Member-only story
We do see a lot of funds today going into Sustainability. Many governments can have policy change as there are more options in the market.
A few years ago, using reusable products, eating organic food and bringing your own utencils and straws seemed to be just for the fringe in society. Even when there is a lot of awareness created after Al Gore’s An Inconvenient Truth, there is still a lot of climate change deniers who do not care about the environment.
Then, as marketing dollars pile up to make “sustainability” mainstream to sell us more stuff, we start seeing more funds going into sustainability businesses. The sustainability market is growing and it always bring along the good and the bad.
The Good
When more people are interested in eating more vegerables and going into a healthier low-carbon lifestyle, many of the previously expensive products can now have economies of scale and the price goes down.
This also makes these “green” products more affordable and thus increasing the demand, and the products are also more accessible to the public.
There are also more public awareness of the green initiative.
The Bad
