Fake Sustainability in Capitalism — Plant Based Meat.

Robin Low
5 min readAug 7, 2019

We do see a lot of funds today going into Sustainability. Many governments can have policy change as there are more options in the market.

A few years ago, using reusable products, eating organic food and bringing your own utencils and straws seemed to be just for the fringe in society. Even when there is a lot of awareness created after Al Gore’s An Inconvenient Truth, there is still a lot of climate change deniers who do not care about the environment.

Then, as marketing dollars pile up to make “sustainability” mainstream to sell us more stuff, we start seeing more funds going into sustainability businesses. The sustainability market is growing and it always bring along the good and the bad.

The Good

When more people are interested in eating more vegerables and going into a healthier low-carbon lifestyle, many of the previously expensive products can now have economies of scale and the price goes down.

This also makes these “green” products more affordable and thus increasing the demand, and the products are also more accessible to the public.

There are also more public awareness of the green initiative.

The Bad

Sustainability when gone mainstream and as capital is pouring in, then the capital industry scales everything up and the whole industrial complex takes over to create — more profits.

More “Green” products will appear to sell you that it is sustainable, but in reality, this is just good marketing from the billions in budget.

“Plant-based meat alternatives” — products that look, taste, and even sizzle like animal meat — is the in thing now, especially in Singapore. Temasek Holdings has led a US$75 million (S$103 million) investment round in Impossible Foods, a California-based company that found a way to make plant-based burger patties.

Then a lot of marketing is created to tell you that eating meat is bad and the plant based meat is good for you and the environment. But is it truely so?

There are already a few lab tests that show that such soy based meats contain Glyphosate. You know, the stuff that made Monsanto pay $$$ to cancer patients in a

Robin Low

Author, Traveler, Innovator. Focuses on Social Impact and Innovation.