The herd will follow the crowd.

Robin Low
5 min readSep 19, 2022

Humans like to follow trends, it is in our nature. Humans are often influenced by other humans.

With the advancement of digital media, this can be a good thing. People learn from others, and this is how individuals and societies develop. Unfortunately, what we often learn (online) may not actually be true.

In recent times, we can see that most people chose to wear masks in public places during the pandemic to prevent the spread of the virus. Telling people this is the new norm and getting people to wear masks is a self-fulfilling prophecy. Even in September 2022, where mask wearing is not mandatory in Singapore, many people in Singapore are still wearing masks.

However, in the United States, some prominent people made a point of not wearing masks, and somehow made mask-wearing a political statement — until many got infected and died.

Social influences come in two categories. The first involves information which makes you feel like it is the right thing to do. Many people think or do something because the feel it is the best for them. Such actions would include wearing a seatbelt in a car, driving under the speed limit, treating people equally, wearing masks or picking up after your pet.

The second involves peer pressure. You do it because you care about what other people think about you. Sometimes to fit in, a kid might bully another kid to show that he is strong and belongs to the “cool” gang. People may do some random Internet challenge just to get their 1 minute of fame.

Why do humans like to be influenced?

— One of the reasons is because humans like to conform.

People will act differently in front of different crowds. This is common. Some people will test the group’s morals by saying something outright offensive to see how it stands.

If these people are not corrected, it can easily mean that they are the target audience for such…



Robin Low

Author, Traveler, Innovator. Focuses on Social Impact and Innovation.