The role of feedback in good decision making

Robin Low
3 min readNov 24, 2022

Feedback is an excellent way to help humans improve their performance. Even in the best companies, feedback systems tell people when they are doing well and when they are making mistakes.

For smart phones, there is now tactile feedback when you type on the touch screen to allow you to know that your input has been selected.

When you are not follow the route on the GPS, there will be a warning to inform you how to get back to the original route. When your laptop is low in power, it will warn us and tell us to plug in or shut down. Before any system updates, there will also be warnings that an update is happening or a reset is required.

For public-spirited choice architectures, feedback is important for the public to feel engaged. In cases where public money is spent on large vanity projects, there is often a lot of rationale and information that needs to be shared.

Information and transparency is also important. Having transparency and accountability is important as it prevents corruption. There can be a lot of talk like in China where “corrupt officials” are executed to reduce corruption, but who decides who is corrupted? The party in power?

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Robin Low

Author, Traveler, Innovator. Focuses on Social Impact and Innovation.