What’s new for 2021 — CTV and OTT (Advertising)

Robin Low
2 min readJan 1, 2021

I’ve noticed a few big trends coming on, and after talking to my other friends in the marketing and advertising industry, I’ve encountered some new trends which will definitely continue in 2021.

As you know, the pandemic caused many companies to rethink their business strategies. This has also accelerated the growth of their digital strategies, and companies are trying to find new ways to get noticed online.

If you are not very familiar with digital marketing, let me introduce the 2 terms to you.

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Robin Low

Author, Traveler, Innovator. Focuses on Social Impact and Innovation.